TDW #042: Acceleration, Bodysurfing In Malibu, & Nailing Your Headlines
- Quote: intuition vs. intentional
- Tweet: hacks that work
- Thought: the time I almost died
- Article: commercial real estate collapse
- Surprise: analyze your headlines
Read Time: 2-3 minutes
When we do with intention what we normally do with intuition, we experience acceleration.
via Graham Cooke
Bodysurfing Through Business Blows
Back in 2002, I was in college and spent a summer in Los Angeles interning at a production company.
I lived and worked in Burbank, maybe half mile from NBC Studios.
But every Sunday I'd drive out to Malibu and spend the day going to church, driving the PCH, and bodysurfing at Zuma beach.
There was one Sunday I'll never forget—mainly because it was the closest I've ever come to dying.
The waves at Zuma weren't huge. But they were big enough to make bodysurfing an exciting activity for a born-and-bred Midwesterner like me.
I must have not been paying attention, or had my back turned to the waves (a huge no-no!), but all of the sudden....
...a sneaky wave saw its opportunity and — WHAM! — drove me face first into the ocean floor.
It was like getting violently punched in the nose and then being thrown in an industrial-strength washing machine against your will.
Up! Down! Over! Under!
You can't tell which way is up or down—left or right. A completely disorienting experience. Had it been in deeper waters or with bigger waves...who knows what would've happened.
But eventually I found my way to the surface and, with legs of jelly, made my way to the safety of the shore...
Then promptly vomited everywhere.
Thankfully, no one was around to see my digestive pyrotechnics. So I sat there for what felt like a full 24 hours—likely no more than just a few minutes.
Catching my breath. Re-orienting myself. Finding my center. (Breathe)
Building a business is a lot like bodysurfing.
Everything's fun! Everything's exciting! Everything's beautiful! Look at all the other beautiful people making it look so easy!
But then... a rogue wave formed in the bowels of the ocean lunges at you with the force of 1,000 prize-fighters and fully wallops your unsuspecting ass into Kingdom Come.
It's then you have two (and only two) choices:
A.) crawl to safety and go home B.) catch your breath and grab your board
I'll leave it up to you to decide what choice I made that day.
I'll just say it's 2023 and I still have my bodyboard tucked away in the back corner of my office. So when you're ready to catch the next wave... I'll be there with you.
Surf's up! 🌊
Do you have a near-death experience? Smash the reply button and let me know!
Technically not an article, but this video from Anthony Pompliano is a great overview of what’s happening in the commercial real estate industry right now. You might not think it affects you, but if you have money sitting in a bank or credit union…it definitely affects you.
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