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Three years ago, I sat on the floor of my office at like 11
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p.m. staring at my inbox like it owed me something.
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My calendar was full, my brain was fried,
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and for all of the success. Truth be told,
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I felt nothing but tired. That month,
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we did 42k in revenue, the next month was around 46k in revenue,
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and here's what I don't usually say out loud.
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I didn't feel successful. Not even close,
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I felt stuck. My business had become a job,
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a job that I couldn't quit. And the worst part was,
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I built it that way. Wasn't anybody else's fault?
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There was no one else in charge. It was me. See,
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I had bought into the grind. I said,
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yes, everything. I wore overwhelm and hustle and
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grind like a badge of honor until I didn't.
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So I stripped the whole thing down, I rebuilt from scratch,
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now this isn't in the post, but there was a series of events that
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led me to see with crystal clarity.
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If I don't change this, the next 20 years of my life are going
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to look exactly like that. And that was something that I could not
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stomach. So I rebuilt everything from scratch,
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no more busy work, no more proving. It was basically like I held my
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breath and built a business that I actually wanted instead of the one that
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had grown up around me. And what that looked like was the
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offers that work, so profitable offers,
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clients that I actually love and enjoy working with,
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and systems that did the heavy lifting for me.
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I traded noise for precision, which is why this manifesto matters.
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This is not a marketing gimmick. It is a mirror.
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This took me years to write. So if you're deep in hustle culture wondering
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why you're exhausted and still broke and broke by the way doesn't just mean
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financial you can be broke From a time perspective
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you'd be broke from a relational perspective and certainly you can be broke financially
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But if you've built a monster that only grows when you push harder It's
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success feels like a treadmill. You can't get off.
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You're not the problem But your system might be and so here's what we
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believe We believe business should be simple,
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profitable, and wildly fulfilling. No more drowning in sales calls chasing likes
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or grinding 14 hour days for poultry 10 K months.
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You're smart. You're capable. You deserve a business that rewards you for that.
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Here's the thing. 10 K months. I want to make sure I'm clear on
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this. 10 K months are not bad or wrong, all right?
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But if you are working 14 hour days,
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seven days a week for 10 K months,
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some things off. That's what I mean by that.
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Some people listening to this could be super satisfied by 10k a month and
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be happy as a clam. Totally cool,
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but I want you to dictate how you get there.
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We stand against hustle culture. The industry glorifies burnout,
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busy work, and brute force, but real power lies in clarity,
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leverage, and systems. We don't scale through chaos,
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we scale through We scale through precision and simplicity.
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There's no editing on this, by the way, this is raw. We believe in
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leverage, not luck. See, you don't need a viral moment or giant following.
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That's a lie. What you need are offers that convert,
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messaging that magnetizes and systems that scale along with it.
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We help you focus on volume or accounts.
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Accuracy over activity. I'm going to say that again.
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Accuracy over activity. precision over panic.
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We believe in earned momentum, not empty promises.
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Do we say you'll hit 30k to 100k months?
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Yes. Do we think you have to earn that result?
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Absolutely. You are not owed anything just like I'm not owed anything but you
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do deserve the opportunity to create it.
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believe business should be joyful, not just profitable.
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That one line stops people in their tracks because it's true and because a
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lot of people People can't imagine having a business that they enjoy and it
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also makes them a ton of money. You didn't build your business just to
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suffer through it. Your work should light you up and so should your life.
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We are simple business builders. We craft offers that
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sell easily and serve deeply.
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We don't spam, we signal, we don't chase,
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we attract. We build lean scalable machines with systems that sell
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and deliver even when you're offline,
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especially by the way, if you're offline.
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We work, we earn, but we do it with elegance.
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Now if that hits different, it's because you're done doing business the hard way.
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You're not just looking for more, you want more on your own terms.
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Joyful, scalable, sustainable. That's what we're building.
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So if you believe the grind is broken, if you believe four hour work
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days should be possible when you dial in accuracy and precision,
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if you believe in earning more by doing less but better,
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Then you're certainly one of us and it might be time to build your
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business like you believe it So if this hits you if you found
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yourself nodding along with what I'm saying I want you to reply to this
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email with simplify and I'll send you what we're building and how you can
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join us until next week. We'll see you online
